Information Collection and Use
The information we gather generally can be categorized as either anonymous or personally identifiable.
Anonymous (or sometimes referred to as "aggregate") information is information that cannot be traced back to a specific individual. For example, we know how many times our site and certain portions of our site is visited, but we do not know the names, e-mail addresses or gender of our visitors unless they specifically provide that information. We use this anonymous information to obtain a better understanding of how visitors use our website and to make decisions on how to improve it.
Personally identifiable information is information you provide that lets us know specific facts about you so that we can respond to your requests. Depending on the portion of the website you visit and the information you provide, this information could range from your name, address and ZIP code, which you provide in order to receive information from us about certain services, to specific health information that you provide to us on a pre-admission form. Personal information collected on our site is used only to allow us to fulfill your request for services. For instance, if you use our online “Find a Provider” system to locate a specialist in your area, we use the information you create a list for you of the specialists in your area. Another example is if you submit personal information to us in response to an employment opportunity. In each case, we use your personal information only for the purpose it is submitted to us, which may include providing it to third parties with whom we have relationships to deliver the information or services you request.
We also may use the personal information you provide to us to send you information that we believe may be of interest to you, based on information you may have provided to us, including newsletters, information about new medical breakthroughs and other items related to MemorialCare and the community it serves. You do have a right to opt out of receiving this information, as described below in "Your Opt-Out Right." You can visit our site without providing any personal information about yourself. However, there are a number of services that we provide which, if you wish to obtain the full benefit of those services, you must provide certain personal information.
Information Collected Passively
When you browse through our websites, we use a number of tools to gather and store information about your visit, including:
Google’s Universal Analytics: MemorialCare uses Google’s Universal Analytics (UA) software to gather and store information about your visit. However, this information cannot be used to identify you as an individual. It is only used in aggregate to help understand how well our site is meeting the needs of our users and how we can best improve its performance. The aggregate data is only available to our Digital Strategy team and select staff members who require access to perform their job duties. The basic information we collect includes:
- The date and time of your visit to our website
- The pages and documents you viewed on our website
- The URL of the website you visited prior to ours
- The type and version of your Web browser and operating system
- Your location at the time of your visit, down to the city-level
You can opt-out of receiving DoubleClick advertising at https://support.google.com/ads/answer/2662922?hl=en.
Tools Used to Customize Your Experience
Some other tools used to customize your experience include:
Visiting an Official MemorialCare Page on Third-Party Websites
We maintain accounts on third-party websites, such as social media sites, as tools to better interact with the public. The security and privacy policies of third-party websites apply to your activity on those sites. Users of third-party websites often share information with the general public, user community, and/or the third-party operating the website. You should review the privacy policies of all websites before using them and ensure that you understand how your information may be used. You should also adjust privacy settings on your account on any third-party website to match your preferences.
Common third-party website privacy policies to which you may be subject when you visit an official MemorialCare page on a third-party website include:
- Facebook Date Use Policy
- Facebook Privacy Page
Third-Party Website Links on MemorialCare Website
We may place small data files, called "cookies," in your browser's file storage area of your computer's hard drive. Cookies are a standard Internet technology that allow us to both store and retrieve login information on a user's system. A cookie is a small text file that is stored on a site visitor's computer to gather and keep track of information related to you. These cookies automatically identify your browser to our server whenever you interact with a service provided on our website. Cookies can store your preferences through a password you select to access a website. Cookies also help us review website traffic patterns and improve our site. Most browsers automatically accept these cookies. You usually can change your browser setting to prevent the acceptance of cookies, but this may prevent you from using some of the features of our website. Information collected through cookies is not linked to any personally identifiable information.
We collect and log IP addresses in order to analyze site visitation trends and administer the website. An IP address is a number automatically assigned to your computer whenever you access the Internet. IP addresses allow computers and servers to recognize and communicate with one another. IP address information allows us to properly administer our system and gather aggregate information on visitors to our website, helps us to diagnose problems with our servers, and to determine how our site is being used, including the pages visitors are viewing in the aggregate. This aggregate information may be shared with third parties, such as our physicians, our suppliers and other businesses. To maintain your anonymity, we do not associate IP addresses with records containing personal information. In other words, IP addresses are not linked to personally identifiable information.
We take precautions to ensure your information remains confidential; however, you must keep in mind as you navigate through our website that any message you may send through the website or through email is not secure and may be susceptible to third party interception. As a result, you transmit information to us at your own risk. Select pages within our site may run in a secure-server environment. In locations like these, where our website asks you to enter sensitive information, that information is encrypted and is protected with the encryption software SSL. While on a secure page, the lock icon on the bottom of web browsers such as Google Chrome and Internet Explorer becomes locked. You will be alerted to a secure page by a padlock icon on your browser and/or warning pop-up window.
We also do everything reasonably possible to protect user information we collect. All of our users' information, not just the sensitive information, is restricted. Only individuals who need the information to perform a specific job are granted access to personal information. Access to this information is password protected. Furthermore, all personnel having access to your personal information are kept up to date on our security and privacy practices.
Your Opt-Out Right
As indicated above, MemorialCare may use the information you provide to send you information and materials that we think may be of interest to you. If you do not wish to receive any further information or materials from us, such as e-mails or newsletters, you have the right to opt out of such disclosure and additional use of such information. To opt out from receiving such information or materials, you must check the appropriate box provided at the time you are requested to provide personal information. If, at a later time, you wish to change your preference, you may do so by contacting us at (877) 696-3622.
Children's Privacy Protection
In accordance with the Federal Children's Online Privacy Protection Act of 1998 (COPPA), MemorialCare will never knowingly request personally identifiable information from anyone under the age of 13 without parental consent. When we do receive information (with parental consent) from users under the age of 13, we will not share their personally identifiable information with third parties, regardless of their stated preference given at registration.
Disclosures Required to Investigate Complaints or to Law Enforcement Officials
MemorialCare also may disclose your personal information to another party, such as law enforcement officials, to comply with legal requirements, court orders, government or law enforcement agency requests, to protect or defend MemorialCare, or where we perceive an immediate danger of death or serious physical injury to someone as a result of activity on our site. Our disclosures may occur under circumstances where we may not be authorized to advise you of such action.
Last Update: 2023
Copyright © 2023 Memorial Health Services.